Online Marketing

Schoolhouse Communications provides effective, attractive and affordable website design and development for a wide range of clients. Whether you are an established large corporation looking to spruce up your current site or a sole proprietor who wants to launch a simple 3-page website, we offer a range of affordable web design services to fit your needs.

Schoolhouse Communications has built a strong reputation by consistently designing web pages and producing sites that are good looking, technically excellent and affordable for businesses and individuals. Whether you require a large custom brochure site, e-commerce solution, or a basic webpage, Schoolhouse Communications has the experience to deliver just what you want on time and on budget.

Please feel free to ask us for a free web design quote - we will be delighted to provide a breakdown of our prices, and produce an effective website design package that is ideal for you, with absolutely no obligation. Visit our website development portfolio.

Getting better rankings in the natural/organic listings through site optimization takes time and there are never any guarantees of first page placement because competition can be stiff. Search Engine Marketing or Pay-Per-Click (PPC) advertising is a great way for site owners to immediately get top placement in key outlets like Google, Bing/MSN and Facebook.

Pay-per-click ads appear at the top and right side of the listings for Google search results (Google AdWords). In addition, each provider has a network of partner sites where your ad will also have exposure. Your ad is driven to appear based on the keywords a web surfer searches upon - so you can target your traffic very specifically by area of the business you are looking to grow or as broadly as you would like. You pay based on the number of people who click through the ad to your site (bids start at $0.10 per click). Schoolhouse will work with you to establish a test campaign, read results and then manage an ongoing campaign that meets your business needs.

Schoolhouse Communications provides monthly reporting packages and insights for improvement to busy clients to help them stay on top of their online marketing efforts and understand the effectiveness of their campaigns.

Reporting packages are customized for the client's needs but most often include overall web traffic statistics, advertising spend reporting, pay-per-click statistics by engine and by keyword, as well as trending overtime and recommendations for improvement.

For e-commerce sites, Schoolhouse can also provide reporting of sales and cost per acquisition for pay-per-click advertising and natural source traffic through Google Analytics.

E-mail newsletters and promotions continue to be one of the most important ways to communicate with customers on the internet. Newsletters build relationships with customers or prospects and can be used to keep your brand foremost in their minds, making them a great tool for marketing your products/services.

E-mail promotions to your list of customers or outside lists of prospects give you a low-cost way to reach potential customers through opt in promotions. Printing and postage can be expensive, but e-mail promotions can be deployed very efficiently and inexpensively to targeted lists.

Schoolhouse Communications designs and deploys e-mail campaigns that support your brand image, build your brand presence with customers and prospects and increase sales. Visit our e-mail campaign portfolio.

Social media marketing programs are about creating buzz and generating online conversations that encourage readers to share your message with their social network. The message spreads from user to user and resonates because it is coming from a trusted friend, as opposed to the brand or company itself.

Social media networks such as Facebook. Twitter, YouTube and blogs offer a new venue for marketing and promoting your products and services. Today, every serious business and organization has adopted social media marketing as a strategic business initiative. But managing a social media presence takes time, creativity and commitment. Schoolhouse communications can set up a Facebook page for your organization and help you manage your pages going forward. We can integrate a blog into your site which you can manage from any computer with internet access, create your Twitter account and add links to all of these on your site.

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