Search Engine Optimization

As many new site owners have discovered, it's great to have a state of the art site - but that's not enough. You also need visitors. Search Engine Optimization services from Schoolhouse Communications will ensure that the search engines "see" your site bringing increased free traffic from the natural/organic search listings and ensuring that the search engines include your site in relevant search results.

Schoolhouse takes an integrated approach to search engine optimization that has the ability to deliver dramatic increases in your website traffic over time. We perform in-depth keyword research to identify the search phrases that are most used by web surfers to find your products/services. Our keyword selection for your site balances "high traffic/high competition" phrases with "less traffic/less competition" phrases. Together we will determine which keyword phrases to target in optimizing your site.

The Schoolhouse approach to SEO is unique in that it is highly integrated. We use our learnings from the keyword research phase to actually shape your web site navigation to best leverage optimization opportunities, while also meeting your business needs. In addition, our copywriters are skilled at creating keyword rich copy (as well as HTML code behind the scenes) that will provide "food" for the search engine spiders, while delivering a compelling selling message to your site visitors.

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